The Cognizant Classic
The Cognizant Classic in the Palm Beaches (formerly known as The Honda Classic) is a PGA TOUR professional golf tournament located in Palm Beach Gardens, FL. I designed and launched a fresh, innovative visual identity for the this tournament, inspired by local culture, emerging trends and onsite architectural elements. Included is a print and digital campaign, paid social ads, on-site experience, hospitality venues and various promotional collateral.
2025 Campaign | PGA TOUR
For this tournament, the concept of “neighborhoods.” was used. Each neighborhood has their own pattern, which adds excitement to the on-site experience. These neighborhood patterns are also reflected in the print and digital assets, to bring a sense of familiarity when on course.
The patterns draw inspiration from art-deco design elements of PGA National Resort. While the colors were selected for their vibrant, Palm Beach essence.
Neighborhood Patterns
Campaign Photo Collection
Paid Social
Print Ads
Digital Ads
Gables, signage, and on-course elements were branded with the 2025 look & feel to tie into the print and digital campaign.
On-site Experience
Neighborhood 1
Neighborhood 2
Neighborhood 3
On-site extras
Charging Stations
Quiet Signs
Illustrative Course Maps
Volunteer Pins
Street Pole Banners
