Hi I’m Sofia Caldwell – a campaign designer and creative strategist based in Jacksonville Beach, FL.I specialize in branding, marketing design, and illustration, with a focus on building bold, cohesive visual identities that leave a lasting impression.

With a BFA in Graphic Design and Digital Media from the University of North Florida, I’ve led creative work for national and international events, shaped brand narratives, and contributed to rebrands that earned executive-level recognition.

My design approach blends visual storytelling with strategic thinking. Every project I take on is rooted in purpose, guided by a deep love for aesthetics, clarity, and impact. Thanks for being here – I hope my work resonates with you.