Soha Swimwear
Visual Identity | Photography
Soha is a concept swimwear brand built around one idea: most swim brands sell a vacation, but the Soha girl already lives at the beach. She’s local, small-town with big confidence, and she can turn an unplanned Saturday into the best day of the summer. This project includes the full visual identity, packaging, messaging and brand voice, and a complete photography shoot, all built around that idea.
All model photography was shot by me on location in Jax Beach, FL.
