Soha Swim
Soha Swim is a concept for a sustainable swimwear brand based in my hometown of Jax Beach, FL. The idea for this brand is selling an experience, the kind of life people live who own this product. Included is a full visual identity of the brand, packaging, website design, brand extras, and photography.
Branding | Web | Photography
The letters in Soha are meant to look like the cohesion of water, because of how important water is to the brand identity. I also wanted it to represent closeness and friendship, which are important aspects to the brand.
The color palette of the brand has a bold, lively, and timeless energy.
The patterns show movement and playfulness, which characterizes the youthful, friendly energy of the brand.
This style of type was chosen because of the feminine characteristics. The curves of the serifs and rounded features bring a touch of girlhood.
All model photography is taken by me, on location in Jacksonville Beach, FL.
