Charles Schwab Cup Championship
Re-Brand | Campaign Design | On-site | Creative Direction
The Charles Schwab Cup Championship is the final event of the PGA TOUR Champions season — a week defined by energy, momentum, and fan excitement. For this campaign, I created a light and modern visual system built around bright blue tones, open space, and the lively atmosphere of Phoenix. The identity carried across print, digital, social, and onsite environments, unifying the player storylines and the fan experience into one cohesive championship brand.
