PGA TOUR Champions
Rebrand | Campaign Design | Tune-In
The PGA TOUR Champions is the premier tour featuring 28 tournaments, made specifically for players aged 50 and over who continue to compete at a high level. It is a celebration of legacy, experience, and enduring talent.
My rebrand reflects this elevated identity with sleek and timeless visuals. My intention was to honor the prestige of the players while modernizing the look to bring a competitive feel using typography, imagery, and color palette.
