PGA TOUR Champions
The PGA TOUR Champions is the premier tour featuring 28 tournaments, made specifically for players aged 50 and over who continue to compete at a high level. It is a celebration of legacy, experience, and enduring talent. My rebrand reflects this elevated identity with sleek and timeless visuals. My intention was to honor the prestige of the players with a minimalistic aesthetic while modernizing the look and bringing a competitive feel with typography, imagery, and color palette.
2025 Campaign | PGA TOUR
Print Ads
Imagery
Digital Ads
Organic Social
The PGA TOUR Champions features a 3-tournament playoff series that determines the Charles Schwab Cup Champion. A national playoffs campaign accompanies the series to add intensity and create excitement for these events.
